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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q108-Q113):

NEW QUESTION # 108
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

Answer: C

Explanation:
To schedule the automatic delivery of pivot tabledata to an Amazon Web Services (AWS) S3 bucket, you can use the File Transfer Activity in Automation Studio. This activity enables you to configure the transfer of files to external servers, including S3 buckets, and schedule it to run at specified times.Reference:Salesforce Marketing Cloud Documentation on File Transfer Activity.


NEW QUESTION # 109
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

Answer: B

Explanation:
A Send Classification in Salesforce Marketing Cloud (SFMC) is configured to handlevarious sending parameters, including the ability to send transactional emails. Transactional emails must be sent regardless of the subscriber's status, including if they have unsubscribed. This is crucial for communications such as recall notices, wherethe information is considered essential. Send Classifications have a setting specifically for transactional emails which ensures that these emails bypass the standard unsubscribe list.
References:Salesforce Marketing Cloud Documentation on Send Classification


NEW QUESTION # 110
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

Answer: A

Explanation:
To ensure customers can identify their specific line of business when receiving an email, Northern Trail Outfitters should configure the Sender Profile. The Sender Profile allows customization of the "From Name" and "From Email Address" for each email send, making it clearto recipients which line of business is sending the message.
References:
Salesforce Marketing Cloud Documentation:Sender Profiles


NEW QUESTION # 111
Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

Answer: A

Explanation:
To target subscriberswho are not receiving too many emails but are engaging constantly with the emails sent to them, Northern Trail Outfitters should use Einstein Engagement Frequency. This feature uses AI to analyze and predict the optimal number of emails each subscriber should receive to maximize engagement without causing fatigue. It helps marketers balance their sending frequency to maintain high engagement levels.
Reference: Salesforce Marketing Cloud Documentation on Einstein Engagement Frequency


NEW QUESTION # 112
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Answer: B

Explanation:
Send Throttling is a feature that helpsmanage large sends by controlling the rate at which emails are sent. By throttling the send, Northern Trail Outfitters can spread the email delivery over a period of time, which helps in managing deliverability and avoiding overwhelming the ISPs. This practice helps maintain a healthy sender reputation and ensures better deliverability metrics. Reference:Salesforce Marketing Cloud Documentation on Send Throttling.


NEW QUESTION # 113
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